
I TOOK A DIFFERENT ROUTE.
When I decided to pursue entrepreneurship, I dropped out of high school and gave myself one year to prove I could make it online.
I shut out the noise, taught myself copywriting and became obsessed with getting good enough to close my first client.
That first client became a career in marketing, performance creative and direct response.
Along the way, I started documenting the journey online, and built a 700K+ audience in Morocco.
Today, I bring both sides of that experience to the brands I work with… the discipline of a marketer and the instincts of someone who has spent years learning how to earn attention.


