Hi! I'm Med Ait

Hi! I'm Med Ait

PERFORMANCE
CREATIVE
STRATEGIST

PERFORMANCE
CREATIVE
STRATEGIST

PERFORMANCE
CREATIVE
STRATEGIST

FOR DTC BRANDS

FOR DTC BRANDS

I turn customer insight and performance data into creative built to acquire and convert more customers.

I turn customer insight and performance data into creative built to acquire and convert more customers.

$24M+

$24M+

CLIENT REVENUE

CLIENT
REVENUE

700K+

700K+

PERSONAL AUDIENCE

PERSONAL
AUDIENCE

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Selected Case Studies

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Selected Case Studies

Selected Work

Selected Work

CASE STUDY 01

SUPPLEMENT E-COMMERCE BRAND

PROBLEM

Meta creative had plateaued. Hooks were stale and category-generic.


INSIGHT

The creative was speaking to the product, not the person.

$449K

→ $1.14M

MONTHLY REVENUE

+155% · 92 DAYS

CASE STUDY 01

SUPPLEMENT E-COMMERCE BRAND

PROBLEM

Meta creative had plateaued. Hooks were stale and category-generic.


INSIGHT

The creative was speaking to the product, not the person.

$449K

→ $1.14M

MONTHLY REVENUE

+155% · 92 DAYS

CASE STUDY 01

SUPPLEMENT E-COMMERCE BRAND

PROBLEM

Meta creative had plateaued. Hooks were stale and category-generic.


INSIGHT

The creative was speaking to the product, not the person.

$449K

→ $1.14M

MONTHLY REVENUE

+155% · 92 DAYS

CASE STUDY 02

UK HEARING AID BRAND

PROBLEM

Creative was informational, clinical and emotionally inert. The brand had never come close to its market potential.


INSIGHT

The customer wasn't really buying a gadget. They were confronting a vulnerability they'd been delaying for years.

£101K

→ £464K

MONTHLY REVENUE

4.6× · SAME AD BUDGET

CASE STUDY 02

UK HEARING AID BRAND

PROBLEM

Creative was informational, clinical and emotionally inert. The brand had never come close to its market potential.


INSIGHT

The customer wasn't really buying a gadget. They were confronting a vulnerability they'd been delaying for years.

£101K

→ £464K

MONTHLY REVENUE

4.6× · SAME AD BUDGET

CASE STUDY 02

UK HEARING AID BRAND

PROBLEM

Creative was informational, clinical and emotionally inert. The brand had never come close to its market potential.


INSIGHT

The customer wasn't really buying a gadget. They were confronting a vulnerability they'd been delaying for years.

£101K

→ £464K

MONTHLY REVENUE

4.6× · SAME AD BUDGET

CASE STUDY 03

BERLIN COLLAGEN E-COMMERCE BRAND

PROBLEM

Three launches had declined from €900K to €560K to €380K. The next launch was projected at €247K.


INSIGHT

Customer conversations uncovered an underserved segment: women in or approaching menopause.

€710K+

REVENUE IN 4 DAYS

+189% · 16,500+ ITEMS SOLD

CASE STUDY 03

BERLIN COLLAGEN E-COMMERCE BRAND

PROBLEM

Three launches had declined from €900K to €560K to €380K. The next launch was projected at €247K.


INSIGHT

Customer conversations uncovered an underserved segment: women in or approaching menopause.

€710K+

REVENUE IN 4 DAYS

+189% · 16,500+ ITEMS SOLD

CASE STUDY 03

BERLIN COLLAGEN E-COMMERCE BRAND

PROBLEM

Three launches had declined from €900K to €560K to €380K. The next launch was projected at €247K.


INSIGHT

Customer conversations uncovered an underserved segment: women in or approaching menopause.

€710K+

REVENUE IN 4 DAYS

+189% · 16,500+ ITEMS SOLD

CASE STUDY 04

HEALTH CLINIC SPA

PROBLEM

Generic wellness creative was producing low CTR, expensive acquisition and heavy dependence on referrals.


INSIGHT

Customers had specific emotional reasons for seeking each service, but the ads treated every service the same way.

$4.45M

12-MONTH CAMPAIGN

META PRIMARY CHANNEL

CASE STUDY 04

HEALTH CLINIC SPA

PROBLEM

Generic wellness creative was producing low CTR, expensive acquisition and heavy dependence on referrals.


INSIGHT

Customers had specific emotional reasons for seeking each service, but the ads treated every service the same way.

$4.45M

12-MONTH CAMPAIGN

META PRIMARY CHANNEL

CASE STUDY 04

HEALTH CLINIC SPA

PROBLEM

Generic wellness creative was producing low CTR, expensive acquisition and heavy dependence on referrals.


INSIGHT

Customers had specific emotional reasons for seeking each service, but the ads treated every service the same way.

$4.45M

12-MONTH CAMPAIGN

META PRIMARY CHANNEL

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My Creative Strategy Approach

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My Creative Strategy Approach

I DON’T START WITH A BLANK PAGE.

Before I write a hook or brief an asset, I want to know what the customer is saying, what the account is already rewarding and what the creative is currently missing.

RESEARCH → DIAGNOSE

01

CUSTOMER · ACCOUNT · CREATIVE

RESEARCH → DIAGNOSE

01

CUSTOMER · ACCOUNT · CREATIVE

RESEARCH → DIAGNOSE

01

CUSTOMER · ACCOUNT · CREATIVE

HYPOTHESIZE → BRIEF

02

AVATAR · FORMAT · MECHANISM · ANGLE · HOOK

HYPOTHESIZE → BRIEF

02

AVATAR · FORMAT · MECHANISM · ANGLE · HOOK

HYPOTHESIZE → BRIEF

02

AVATAR · FORMAT · MECHANISM · ANGLE · HOOK

QA → TEST

03

BUILD · REVIEW · LAUNCH

QA → TEST

03

BUILD · REVIEW · LAUNCH

QA → TEST

03

BUILD · REVIEW · LAUNCH

READ DATA → ITERATE

04

PERFORMANCE · LEARNINGS · NEXT TEST

READ DATA → ITERATE

04

PERFORMANCE · LEARNINGS · NEXT TEST

READ DATA → ITERATE

04

PERFORMANCE · LEARNINGS · NEXT TEST

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Account Thinking

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Account Thinking

I READ THE ACCOUNT BEFORE I WRITE THE AD.

I look at spend, new-customer economics, efficiency and creative signals to understand what's working, what's fatiguing and what we should test next.

SPEND

SPEND

NC CPA

NC CPA

NC ROAS

NC ROAS

ROAS

ROAS

FREQUENCY

FREQUENCY

HOOK RATE

HOOK RATE

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Whole-Funnel Thinking

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Whole-Funnel Thinking

CREATIVE DOESN’T EXIST IN ISOLATION.

CREATIVE DOESN’T EXIST IN ISOLATION.

TOF → MOF → BOF

AD
↓
POST-CLICK EXPERIENCE
↓
CONVERSION
↓
CUSTOMER VALUE

An ad can do its job and the funnel can still leak. I look beyond the creative to make sure the message, offer, and post-click experience work together

CREATIVE

CREATIVE

AUDIENCE

AUDIENCE

OFFER

OFFER

POST-CLICK EXPERIENCE

POST-CLICK EXPERIENCE

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Personal Story

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Personal Story

I TOOK A DIFFERENT ROUTE.

When I decided to pursue entrepreneurship, I dropped out of high school and gave myself one year to prove I could make it online.

I shut out the noise, taught myself copywriting and became obsessed with getting good enough to close my first client.

That first client became a career in marketing, performance creative and direct response.

Along the way, I started documenting the journey online, and built a 700K+ audience in Morocco.

Today, I bring both sides of that experience to the brands I work with… the discipline of a marketer and the instincts of someone who has spent years learning how to earn attention.

CUSTOMER INSIGHT · DIRECT RESPONSE ·
CUSTOMER INSIGHT · DIRECT RESPONSE ·
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